Microcotton is a trademarked brand for a unique cotton yarn developed in India. Microcotton is made from exceptionally long staple cotton fibers virtually identical to "Sea Island Cotton". The rare quality of cotton is amongst the very best that is grown in the world. The soft and plush character of Microcotton is immediately evident with touching. You will find that this extraordinary towel is light and bulky, as well as exceptionally soft. But the most important characteristic of Microcotton is the ability to absorb water almost instantaneously. You will NOT find a more absorbent cotton towel than Microcotton. The Microcotton towel also dries quickly after use. The towel simply looks and feels luxurious. The naturally softness of the towel can be enhanced by washing without any detergent from time to time.