Vietri at BSL Home of Beverly Hills

The VIETRI story is a fairy tale about a mother inviting her two daughters on a long-planned trip to Italy. "Momma" Lee Gravely and daughters, Susan and Frances - fell in love with the colorful handcrafted dinnerware at the famous San Pietro Hotel on the Amalfi coast. The VIETRI founders hired a driver to take them to the factory an hour away along the curving coastline. When they saw all the patterns - whimsical, colorful, artistic - they knew this was it! With their driver as interpreter, they worked for three days with the factory owners and left with a metal suitcase full of Italian dinnerware and big dreams for VIETRI! Little did they know that a mother's invitation and the magic of Italy would change their lives in such a dramatic way. The rustle of fishing nets unloaded with the day's catch; the joy in family and friends; the romance of the gorgeous country, beautiful people; rich culture, art and craftsmanship touched each of them and they wanted to share it forever. On that first trip, they chose the name VIETRI. How perfect it seemed. Reversing the syllables, "Tre Vita" in Italian meant "three lives." Vietri-sul-Mare is the town where VIETRI's first dinnerware pattern, Campagna, was made.